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July 12, 2005

Young Asians

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Posted by Elizabeth Albrycht

Synovate recently released their Young Asians study, done in conjuction with MSN, MTV and Yahoo! The study covers the age group of 8 to 24 in 8 Asian markets, and reports on spending habits, media consumption, favourite brands, dreams and aspirations.

Some interesting results:


The Internet and digital technology are fundamental to Young Asian lives, fuelling their desire to stay connected and central to their interaction with peers. 62% have their own mobile phone, 45% have their own desktop computer and half of 12 to 24 years olds name the Internet as the most helpful medium for product and service information over TV (32%) and newspapers (10%).

Here's a take on India's results. They are very confident about the future:

Only 7% of GenX Indians are worried about finding employment and a mere 5% get anxious about financial stability,

GenX appears to be defined differently than in the US; it is the "post reform" generation.

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