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July 3, 2006

Wikiwise 50: #47: SUN

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Posted by Giovanni Rodriguez

Over the course of one year, we will be conducting a survey of organizations that are supporting emergent behavior in the enterprise using social-media tools. The organizations do not need to use wikis per se, but they must be supportive of emergent behavior at the management level. To nominate an organization for this series, please comment here.

Note: To be fair to the other organizations that we are surveying in this series, I did not consult my Future Tense colleague, Dave Desforges -- a manager at SUN -- for this week's entry. Of course, I hope that Dave will contribute to what we know about Sun's ambitious blogging initiative:

--CEO Jonathan Schwartz is perhaps the best known and most visible CEP blogger today, and he got there the emergent way (he began blogging as COO).

--More than 2,000 SUN employees are blogging today, and you can track some of that activity here.

--The blogging initiative closely resembles I.B.M.'s -- a "inside-out" approach where the company provides a company-wide platform for blogging.

As a recent article in USA Today observed, "businesses talk a lot about becoming more open and transparent, but they will be watching Schwartz's experiment to see how much transparency is feasible in business, where trade secrets are protected and warts hidden." We'll be watching, too, as SUN, IBM and a few others in the technology world conduct the first experiments in large-scale, company-supported blogging.

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