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July 13, 2006

Wikiwise 50: #46 -- Microsoft

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Posted by Giovanni Rodriguez

Over the course of one year, we will be conducting a survey of organizations that are supporting emergent behavior in the enterprise using social-media tools. The organizations do not need to use wikis per se, but they must be supportive of emergent behavior at the management level. To nominate an organization for this series, please comment here.

When people hear the name Robert Scoble, many think about the groundbreaking blog he wrote for Microsoft before his recent departure for Podtech. From our perspectve, his work for a Microsoft interactive portal called Channel 9 is just as noteworthy. An early innovator in DIY, off-the-cuff video, Scoble trolled the Microsoft campus, capturing scores of staffers in their real-work environments, unscripted, sans handlers, and it was really effective. If Scoble's blog put a human face on the company, Channel 9 presented many others.

That effort continues today on Channel 9, which has developed into a really impressive forum -- incorporating blogs, wikis, videos and polls -- for all sorts of Microsoft watchers. And by tapping so many staffers to participate in this open forum, Channel 9 has enabled Microsoft to support emergence in a really interesting way. Many people you see on Channel 9 are the new, emergent leaders at Microsoft, who now have a direct channel for connecting to the outside world.

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