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August 8, 2006

Wikiwise 50: #45 -- Yahoo!

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Posted by Giovanni Rodriguez

Over the course of one year, we will be conducting a survey of organizations that are supporting emergent behavior in the enterprise using social-media tools. The organizations do not need to use wikis per se, but they must be supportive of emergent behavior at the management level. To nominate an organization for this series, please comment here.

No surprise here. Of all the major Internet giants, Yahoo! has always appeared to be the most socially minded, and their new corporate blog, Yodel Anecdotal, is a real treat -- nicely designed, easy to navigate, integrating text, photos, audio, video. Most of all, it's consistent with Yahoo's brand, which to some extent, has always been about emergence.

Says the site's editor, Nick Dugan:

"We want to share insights into our company, our people, our culture, and the things that occupy our cluttered minds. We'll cover emerging trends, provide some behind-the-scenes commentary, profile interesting Yahoos, spotlight our beloved users, reveal some of our quirks, tap into guest bloggers, sprinkle in some videos and photo essays, and generally think out loud (lucky you ... you get to listen). You'll hear from interns to executives. Some days we'll be light and airy, others we'll get serious."

The not to "anecdotal" information, by the way, strikes the right note. Often, I am asked what a blog can do that a corporate Web site cannot. It's more then function than the tool that matters here. By providing visitors a more candid peek into the inner workings at Yahoo!, Yodel Anecdotal is promoting and supporting a more spontaneous, authentic way for staff to interact internally and externally.

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