There's one other thing we'll look at: online communities may be the place where we're seeing lots of innovation, but offline communities are getting a second look. In fact, we're seeing more and more interest in offline communities, and some of the innovative ideas from the online world are being replicated in the offline world. I think Third Thursday is a good example of this. For more than a year, many people in the PR world have been bumping, meeting and sometimes collaborating in the blogosphere. Then one day, a few of us got together and decided to take the conversation offline. And yes, we're experiencing some of the challenges that all groups face when building a community (political, organizational, and budgetary). But we're already experiencing the benefits from the wisdom of the crowd that has been gathering each third Thursday at Fanny & Alexander in Palo Alto. Hope to see you there.